Driving omnichannel growth for a digital fashion brand with Anaplan

Context & Challenges

From French E-commerce Player to International Omnichannel Brand: Structuring Planning Processes

In a fast-growing digital-first environment with an expanding retail network, our client relied on multiple Google Sheets to manage sales and inventory planning. Rapid revenue growth, an increasing number of capsules and collections, and the expansion of physical stores made it necessary to industrialize both Merchandising and Supply Chain planning processes. We structured three core processes: launch and replenishment planning for the retail network, omnichannel inventory and purchasing management for permanent products, and financial planning for collections to align Supply Chain, Merchandising and Finance.

Automating Retail Replenishment

Openings, assortments and orders: ensuring the right product is in the right place at the right time.

Since the deployment of Anaplan, store distribution has relied on an automated replenishment model capable of managing thousands of product-color-size combinations. Allocations combine daily operational data with Supply Chain and Merchandising strategies while integrating logistics calendars to continuously adjust inventory targets. Each new store can now be configured in less than 30 minutes without Excel. The result is fewer stockouts, lower excess inventory and greater agility for store openings and pop-up locations.

Improving Forecasting and Supply Planning

Consolidated forecasts and stabilized supply plans for better inventory management.

Permanent product planning is driven by a unified demand forecasting model combining automated statistical methods and seasonality curves to support product launches and end-of-life management. Demand is allocated across suppliers according to capacity constraints, actual lead times and replenishment calendars. Product substitutions and size curves are incorporated to optimize inventory utilization and support reliable monthly purchasing plans across both digital and retail channels.

Strengthening Financial Planning

Unified financial planning and seasonal management across Supply Chain and Finance.

Within Anaplan, purchasing budgets are managed through operational models shared by Finance and Supply Chain teams, enabling analysis by category, region and channel. Sales performance is automatically reconciled against retail and e-commerce revenue targets. Monthly financial plans are translated into quantities across seasons and product categories, improving future collection planning and enabling better in-season decision-making through plan-versus-actual tracking.