Supply Chain Planning
Perfume and cosmetics group
Transformation of supply chain planning operations at a major French perfumes and cosmetics group, in partnership with Argon & Co





Planning means making trade-offs under constraints, based on data and signals that are sometimes incomplete. AI in planning is becoming increasingly widespread, but the use cases that deliver real operational value are still not always clearly identified. Guilhem Delorme and Hugo Van Straaten share their perspectives on organisational maturity, the capabilities available in Anaplan and the evolving role of planners. Their analysis brings together three dimensions: business decisions, the contribution of AI and the technology architecture that makes it possible.
Not all organisations are progressing at the same pace. Guilhem Delorme identifies four approaches, reflecting different levels of ambition and maturity.
In all four cases, the starting point remains the same: identifying the decision or action to improve. The next steps are to assess the available data, clarify the user’s role and define how the resulting benefits will be measured.
Anaplan‘s AI capabilities fit into this progression, although they are at different stages of maturity. They address different needs, and their relevance depends on the targeted process, data quality and the maturity of the teams involved.
« Agent Studio will orchestrate both agents and skills native to the platform, prompts created by users, and connections to a broader environment of agents within the company’s ecosystem. » Hugo Van Straaten
These capabilities expand the ways users can interact with planning models. They do not replace functional design or the robustness of a planning platform, where business rules and the allocation of responsibilities remain decisions for the organisation.
The impact is first visible in project delivery. AI can handle document preparation, some project management activities and test script generation. These use cases reduce the time spent on repetitive tasks and free up capacity for scoping and business process design.
AI also simplifies how plans are analysed. It generates alerts, identifies variances and highlights weak signals, allowing planners to adjust their plans accordingly. However, this capability must remain part of a clear decision-making framework: AI-generated results need to be validated, explained and linked to an operational action.
One of the most significant changes concerns the nature of the data being used. Planners work with structured data from enterprise systems. They also need to interpret emails, meeting minutes, commercial information and market signals, which are often valuable but difficult to incorporate into traditional planning models.
« The vision, which is already a reality in some companies today, is to give planners AI tools that bring together both worlds: structured and unstructured data, finally combined in a single tool, readily available to them. » Guilhem Delorme
This combination is transforming the planner’s role. Planners spend less time searching for and consolidating information. Instead, they devote more attention to analysing the causes of variances, comparing scenarios and preparing decisions involving Sales, Finance and Supply Chain. Technology accelerates and enriches processes, while business expertise gives meaning to the results.
An ongoing acquisition, a forecasting methodology that needed replacing and just a few weeks to scope the project. This was the context in which IRIS by Argon & Co and OneHive joined forces for a global food manufacturer on a demand forecasting project in Canada.
The sales forecasting application was deployed in four months. The project combined the configuration of the Demand Planning process in Anaplan, statistical and algorithmic modelling, and the integration of specific parameters such as promotional effects.
A project of this kind involves much more than a forecasting engine. Sales history must be integrated, data quality assessed, promotions accounted for, models calibrated and business adjustments organised. The results must then be made available through an application that teams can use every day, with performance monitored after go-live.
The project brought together two complementary areas of expertise. IRIS led the statistical modelling work, from data preprocessing to advanced modelling. OneHive accelerated the platform configuration, allowing more time to be dedicated to business-specific adaptations.
« We were able to measure an improvement in forecast accuracy at go-live that actually exceeded expectations. The results confirmed that performance was in line with what we had tested on historical data. And once planners had made their adjustments, we achieved even better results.» Hugo Van Straaten
This experience reinforces the lessons we have identified regarding the key success factors for APS and EPM projects: clearly defined roles, the right expertise brought in at the right time and a well-controlled functional scope. Model performance and user adoption improve together.
AI brings new analytical, forecasting and automation capabilities to planning teams. Its value depends on the business framework in which it operates, the quality of the available data and the robustness of the underlying technology architecture.
The most successful projects address these three dimensions from the scoping stage: the decisions to improve, the relevant AI use cases and the components needed to integrate them into existing processes. This approach helps distinguish quick wins from more far-reaching transformations.
For planners, the challenge is less about delegating decisions to AI than about having access to better-prepared, broader and more actionable information.
Guilhem Delorme and Hugo Van Straaten share their perspectives on AI in planning in this seven-minute joint interview.
behind the article
With deep planning experience in luxury and fashion, Hugo has lived firsthand the transformation that a collaborative planning platform can drive, integrating Supply Chain, Finance, Merchandising, and Sales on a single model (Anaplan). Combining business insight, technical depth, and a clear consulting mindset, he has led successful deployments for 8+ years. He serves as engagement lead for clients across Retail, Luxury, Food & Beverage, Services, and Industry, while also steering OneHive’s strategic and commercial development. Hugo is a graduate of Centrale Paris.
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The starting point is a business decision, not a technology. The first step is to identify a specific decision where quality or speed is currently an issue: a weekly forecast that requires manual adjustments, replenishment decisions made without visibility into network constraints, or an S&OP process where assumptions are not shared. From there, three questions need to be answered. What data supports this decision, and is it reliable? Who validates the result, and against which criteria? How will performance be measured before and after implementation? A few days of scoping are generally enough to determine whether a targeted use case or a broader process redesign is required.
An initial scope can be deployed within a few months when the project is clearly defined and responsibilities are properly allocated. The project delivered in Canada for a food manufacturer was completed in four months, in the context of an acquisition and the replacement of an existing forecasting methodology. This timeline assumes that historical sales data is available, business rules are documented and the statistical modelling and platform teams work in parallel. Delays mainly arise when master data quality issues are discovered during the project.
Rarely. AI capabilities are most often added to an existing platform through predictive models, embedded assistants or connected agents. The main considerations are the data architecture and the quality of the existing planning model. A platform with inconsistent master data or fragmented business rules will limit the benefits of AI, regardless of the technology used. Assessing the existing environment is therefore a useful first step before making any investment decision.
The two address different needs. Machine learning is suited to forecasting and calculation problems involving structured data, such as volumes, seasonality and promotional elasticity. Agentic AI focuses on orchestration, querying models and working with unstructured data such as meeting minutes or market signals. In planning, machine learning remains the more mature technology for forecasting. Agentic AI is increasingly positioned around analysis, decision preparation and the automation of tasks throughout the planning cycle.
Measuring ROI requires a combination of forecast accuracy and operational performance indicators. For forecasting, metrics such as forecast accuracy and Forecast Value Added help quantify the model's actual contribution compared with the previous process. From an operational perspective, the impact can be measured through inventory levels, service levels, time spent consolidating data and the number of manual adjustments. It is important to establish these baseline indicators before the project begins, as reconstructing them afterwards can be difficult.
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