Commercial Planning Expertise

Commercial Planning Expertise

We equip your commercial planning and performance processes to maximize the impact of your business strategy

Commercial Planning: a critical link between strategy and execution

Connect field insights and strategic vision to steer your business with precision

Field data is often underused in planning cycles. Yet structuring and elevating this information is essential to enrich Demand Planning, align financial targets with sales expectations, and connect operational decisions with business strategy.

At OneHive, we help our clients capture, structure, and leverage their commercial data: forecasts, promotions, CRM opportunities, and sales targets are integrated into a unified EPM framework.

The result: a more reactive, coherent, and connected way to manage sales performance and commercial contracts.

Hugo Van Straaten
Expert
Hugo Van Straaten
Partner & Cofounder 
Romain Lemarié
Expert
Romain Lemarié
Partner & Cofounder

Our value proposition

A pragmatic approach to structuring, securing, and aligning commercial planning

Our EPM expertise, applied to Commercial Planning, enables us to design solutions that are simple, agile, and perfectly aligned with field realities. Our consultants combine in-depth knowledge of commercial processes and technical mastery of EPM platforms to create intuitive, connected applications focused on useful data.

These commercial processes include:

  • Opportunity management

  • Forecast

  • Targets

  • Campaigns

  • Bonus calculations

We build models that leverage CRM data and connect it directly to financial or operational planning. This integration strengthens alignment between your:

  • Sales objectives

  • Demand forecasts

  • Production or distribution plans

Our pragmatic approach, based on short cycles and successive MVPs, ensures measurable results from the first months. We also integrate the latest advances in AI to improve forecast accuracy and increase the overall value of your processes.

Finally, we support sales teams in structuring their operational needs:

  • Target setting

  • Performance and contract tracking

  • Alignment with bonus calculations

Each project is designed to enhance data quality, transparency, and collaboration across sales, finance, and operations.

Our solutions for commercial planning

We are experts in Anaplan integration. The platform enables you to unify your sales forecasts, marketing plans, and financial objectives within a single collaborative environment. Its native multidimensional capabilities allow you to cross-analyze your data by:

  • Region

  • Channel

  • Product

  • Customer

  • Sales representative

This multi-axis approach provides a comprehensive view of performance and facilitates arbitration between targets, budgets, and operational capacity.

Drawing on our business expertise, we adapt these models to the specificities of your organization:

  • Promotion planning

  • Campaign management

  • CRM opportunity tracking

  • Incentive calculations

  • Measurement of commercial effectiveness

We also integrate CRM-driven sales opportunities, weighted by probability, to strengthen long-term visibility and enrich your commercial S&OP process.

The goal is simple: provide your teams with a planning tool that is clear, reliable, and genuinely useful in daily operations.

Our Commercial Planning areas of expertise

Dedicated solutions for every driver of commercial performance

Business Process

Sales Forecasting

Sales Forecasting

Centralize your sales assumptions and enrich them with field insights. We build models that integrate customer knowledge, market signals, and CRM opportunities to strengthen forecast accuracy and connect it seamlessly to your global demand plan.

Business Process

Promotion Management

Promotion Management

Plan, measure, and steer the impact of your promotional campaigns. Our applications help anticipate required volumes, align inventory and Supply Chain strategy with marketing plans, and evaluate the ROI of each initiative. We also support teams in adjusting promotional plans to maximize results while staying aligned with operational constraints.

Business Process

Commercial S&OP Planning

Commercial S&OP Planning

Integrate commercial insight into the S&OP cycle for truly cross-functional planning. We connect opportunities, sales targets, and budgets to operational planning, facilitating better trade-offs between customer service, production, and financial performance.

Business Process

Sales Performance Tracking

Sales Performance Tracking

Ensure alignment between defined sales targets and actual results. We deploy modules that distribute objectives by region, channel, or product, and automatically reconcile them with CRM data for reliable, real-time performance follow-up.

Business Process

Bonus Management & Variable

Bonus Management & Variable

Connect performance with recognition. Our bonus calculation models rely on trustworthy CRM and sales system data, ensuring fairness, transparency, and consistency in tracking both individual and collective performance.

FAQ

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